January 28, 2022

Name: Gregor Tim Grünfeld
Company name: CastItAnywhere j.d.o.o.
Color of your eyes: Brown
How many people are in the team:
4 (3 co-founders)
What is the difference between you and Steve Jobs: I’m just getting started.

Discussion on the product/service

Can you describe your product/service to us?

CastItAnyhere is an online platform where OOH advertising infrastructure is offered to advertisers in a Google Ads-like manner. No hustle, quick, transparent, and easy. Our AI helps you choose the best locations to reach your audience. With digital ads getting more expensive, we offer a proven solution, in a modern, easy and effective way. 

How did you get to an idea to start with this?

Lots of pivots. Corona helped too. 

What are your plans for the future?

Find traction, scale, grow, enjoy the ride. 

Rather Ginto or Whiskey?

Whiskey. Keep’em coming.

Personal conversation

What is it like to run a business and what do you like the most? 

SO many small things distract you… Don’t establish a legal entity until it’s absolutely necessary. But it opens many doors and you know it is only up to you and your team!

What are your biggest obstacles?

Corona remains the biggest at the moment (but it also has pluses). 

Are you more Goulash or Odojak? Caviar or Foie gras?

Odojak. Both. 

What advice would you give to other people that are interested in starting something new?

Read “The lean startup”… Twice. Talk to people who have done it recently. Not how they did it (because it’s different every time), but what is the process – what are the stages, and what is the purpose of each stage (also described in The lean startup).

What would you advise a founder to do?

Read The lean startup… Twice. Talk to other founders about it.

What would you advise a founder not to do?

Start without the above. Start by creating a legal entity.

What is a key factor to success?

Luck. But if you are persistent, it will sooner or later also find you. 

How to teach a frog to smile?

Just do it. It’s contagious.

FRC Program

Can you tell us something about your experience in the FRC accelerator program?

Great experience, lots of knowledge, too bad it wasn’t possible to have everything in person due to Corona. 

What is your favorite spot on the planet?

Surrounded by close friends and family. 

What was the most important takeaway from the program?

NO MATTER WHO YOU ARE TALKING TO, YOU SHOULD ALWAYS BE SELLING (your idea, your services, your company, yourself). 

Would you suggest other founders apply?

Sure. Just do it. Stop wasting time.

Who was your favorite FRC team member? Why?

Aleš Pustovrh – I felt he actually cared.