PRESS & MEDIA

Launched in late 2018, TAIA currently helps over 1800 registered users that have collectively translated more than 15 million words.   

A Slovenian-based machine translation platform TAIA has raised €1.2M in Series A funding from the venture capital fund Fil Rouge Capital based in Zagreb, Croatia. The company will use the latest investment to fuel its expansion in western Europe and the USA and further develop the platform. 

TAIA is a one-stop-shop translation platform that fixes the accuracy problems in the existing online tools and the archaic translation model. The company’s proprietary technology automatically translates content in a matter of minutes. Users track the process from a dashboard where they can also involve human professionals to fine-tune the texts and include any locally distinct language elements. 

In comparison to other machine translation providers including Google Translate, TAIA uses its translation memory technology that logs the history of translated content for each user. This means that frequent users receive ever-more personalized translations with discounts of up to 50 percent as already translated content is billed only once. 

 “We see two trends that are creating ever-greater demand for machine translation. One is the need for content localization as 75 percent of consumers prefer making purchases in their language. And second, the advancements in AI technology have opened new ways to make translation processes more efficient. By combining both elements, TAIA provides companies with an out-and-out solution for faster and cheaper expansion to foreign markets,” says Hozjan.  

TAIA also enables users to upload files and receive translations in their original format. Currently, the platform supports 65 different file types, including websites and catalogs. 

From late 2018 up to now, TAIA has been used by over 1800 users, collectively translating more than 15 million words. The company’s client base includes international corporations, such as Red Bull, 3M, Hervis, and Müller, among others.

“At the moment, translation space is not automated, it’s inaccurate and therefore not scalable. TAIA tackles this issue by rendering translation scalable whilst keeping a very high level of accuracy” says Stevica Kuharski, principal at Fil Rouge Capital. 

“We think there is a void between broken “old school” translation agencies and Google Translate. TAIA is perfectly positioned to fill that void,” he adds.

“We were in talks with many investors but “we bring you more than money” was what attracted us to work with Fil Rouge Capital and we are very happy to have them onboard” Marko Hozjan, co-founder and CEO of TAIA, explains.