Airbnb has become more and more expensive leaving wide open the couch surfing segment. Floornap intends to capture the sub €15/night segment with a bring your sleeping bag approach , a camping rate with a hard roof.
They are addressing a pain point for travelers to ease the search for low-budget accommodation and offer cheaper accommodation with better or same location as other platforms. They are also addressing the pain point for renters, to enable them minimal investment entry on renting market, to rent just floor with toilets.
Besides this, they promote socializing within their community of mostly young people.