Froc - Fil Rouge Capital


Froc is an award-winning high chair.

Froc is a family company that creates thoughtfully designed products. Matej, founder of the company had the idea for a fully adaptable highchair soon after the birth of his older son Taj. How did this happen?

After he in his wife Maruša had failed to find a proper fully-adaptable, modern, wooden highchair on the market they’d want to have for their kids, Matej set out to develop one himself. Soon after the launch, Froc received the first awards and, more importantly, Matej’s second born daughter Kiara got a pretty pink Froc chair just for herself.

A chair grows with a child. It’s designed for 6-month-old toddlers, 10-year-old kids and everyone in between. It adjusts to the kid’s growth in three simple steps – by adjusting the backrest position, the seat and footrest height. Froc is made of wood, a naturally strong, durable and child-friendly material. Its sturdy and quality built will ensure years and years of user-friendly, safe and carefree use. Froc is manufactured in Slovenia, the third most forested country in Europe.

Year invested




Key People

Matej Košir

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