Hypefy - Fil Rouge Capital

Hypefy

Hypefy is an advanced platform that uses next-level AI algorithm to connect SMEs with micro-nano influencers across the globe.

A key product is an advanced AI solution that picks influencers based on the Influencer Quality score index and matches them with SMEs.

Additionally, Hypefy provides a unique place where high-quality influencers can find marketing opportunities no matter how many influencers they have. Targeting features; Gender and Quality score index.

In the next five years, they see Hypefy as the biggest European IT company. They hope to achieve partial exit by IPO-ing the company in the US. They will also generate immense value by data collected which can be sold separately or new services can be offered based on this data (e.g. reach optimization tool for influencers).

Year invested

2021

Sector

Social Media

Marketing

Key People

Filip Špirance

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