I Look Like - Fil Rouge Capital

I Look Like

I look like is a company that manufactures personalised hydrating face masks.

On the mask there is an imprint of the face of a celebrity (any actor, singer, influencer, etc.), so that when a person uses this mask, they like their idol!
Celebrities have a strong user base and are used to using their social media channels (Instagram, Facebook, TikTok) to sell versatile products. What could they possibly sell more efficiently than their own image?

The mission of the company is to combine skin care with fun.

Thanks to the excellent ingredients and moisturizing properties of “I look like” masks, people will feel the beneficial effects on their skin. The imprint on the masks that makes them look like their idol will motivate them to share images in their own social media, making the story viral and entertaining.

Year invested



Beauty Industry

Key People

Grega Zupan

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