Pleme - Fil Rouge Capital


Pleme makes mattress shopping simple, intuitive, and risk-free. An online-only D2C business model radically simplifies a long and often cumbersome process of buying a mattress typical for traditional mattress stores.

Pleme offers two models of mattresses made with premium materials, which work for 95% of the population, accompanied by quick and free delivery, and a 100-day trial with free return. Pleme was founded by Filip Havranek and Kristina Lugonja, multiple award-winning industrial designers from Zagreb.

Year invested




Design Industry

Key People

Filip Havranek

Kristina Lugonja

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