This is better - Fil Rouge Capital

This is better

This is better offers online tool for testing marketing visual solutions among consumers.

It provides instant and valuable feedback from the market before tens of thousands of advertising budget are spent on the wrong creative solutions. Based on the scientific statistical sampling the tool automatically selects appropriate number of participated consumers from different genders, age groups and regions that participate in individual research. Every consumer provides his social-demographic data and is paid for the participation in the research.

Feedback from the consumers is analyzed with proven statistical methods and report with in-depth analysis is generated for the clients. The company`s mission is to become the world`s most usable tool for testing visual elements among real consumers in every single country of the world.

Year invested




Key People

Urša Mivšek Sitar

Žanin Tamše


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